Content doesn’t have to be hard or boring. I help you reate the right messaging, backed by content strategies, and reach your target audience, and keep them interested long enough to take that action.
My Workflow
Stage 1: Know your brand
✓ Audit your content on all platforms. ✓ Conduct audience analysis and create customer avatars. ✓ Conduct a competitor’s analysis. ✓ Look for content gaps and optimization touchpoints.
Stage 2: Create the right messaging for your brand
✓ Identify deeper emotional benefits. ✓ Define what value means to your ideal customer. ✓ Create your brand’s USP. ✓ Create your brand’s big promise. ✓ Create the right messaging to connect with your customers.
Stage 3: Create the right content strategy
✓ Map out content across different phases of the customer journey. ✓ Create a social media marketing strategy. ✓ Create an email marketing outreach strategy. ✓ Figure out communication channels (offline and online). ✓ Create the content strategy and content calendar.
Stage 4: Execute strategy
✓ Write copy and create content for the necessary communication channels. ✓ Distribute content to different platforms. ✓ Manage content platforms. ✓ Promote content.
Stage 5: Analytics and Optimization
✓ Measure content performance based on preset goals. ✓ Optimize content and strategy.