What I do

Content doesn’t have to be hard or boring. I help you reate the right
messaging, backed by content strategies, and reach your target audience,
and keep them interested long enough to take that action.

My Workflow

Stage 1: Know your brand 

✓ Audit your content on all platforms.
✓ Conduct audience analysis and create customer avatars.
✓ Conduct a competitor’s analysis.
✓ Look for content gaps and optimization touchpoints.

Stage 2: Create the right messaging for your brand 

✓ Identify deeper emotional benefits.
✓ Define what value means to your ideal customer.
✓ Create your brand’s USP. 
✓ Create your brand’s big promise.
✓ Create the right messaging to connect with your customers.

Stage 3: Create the right content strategy 

✓ Map out content across different phases of the customer journey.
✓ Create a social media marketing strategy.
✓ Create an email marketing outreach strategy.
✓ Figure out communication channels (offline and online).
✓ Create the content strategy and content calendar.

Stage 4: Execute strategy

✓ Write copy and create content for the necessary communication channels.
✓ Distribute content to different platforms.
✓ Manage content platforms.
✓ Promote content.

Stage 5: Analytics and Optimization

✓ Measure content performance based on preset goals.
✓ Optimize content and strategy.

My Skills

Copywriting
75%
Email Marketiing
90%
Social Media
80%
Content Strategy
80%
Communications & PR
80%
Lead Generation
80%
SEO
80%
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