What I do

Content doesn’t have to be hard or boring. I help you reate the right
messaging, backed by content strategies, and reach your target audience,
and keep them interested long enough to take that action.

My Workflow

Stage 1: Know your brand 

Audit your content on all platforms.
Conduct audience analysis and create customer avatars.
Conduct a competitor’s analysis.
Look for content gaps and optimization touchpoints.

Stage 2: Create the right messaging for your brand 

Identify deeper emotional benefits.
Define what value means to your ideal customer.
Create your brand’s USP. 
Create your brand’s big promise.
Create the right messaging to connect with your customers.

Stage 3: Create the right content strategy 

Map out content across different phases of the customer journey.
Create a social media marketing strategy.
Create an email marketing outreach strategy.
Figure out communication channels (offline and online).
Create the content strategy and content calendar.

Stage 4: Execute strategy

Write copy and create content for the necessary communication channels.
Distribute content to different platforms.
Manage content platforms.
Promote content.

Stage 5: Analytics and Optimization

Measure content performance based on preset goals.
Optimize content and strategy.

My Skills

Copywriting
75%
Email Marketiing
90%
Social Media
80%
Content Strategy
80%
Communications & PR
80%
Lead Generation
80%
SEO
80%
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